Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is, just that, any marketing activity that takes place on search engines. While SEM is often used to describe the paid advertising side of the business, it describes both organic (SEO) and paid search efforts. No matter what you decide to call it, search marketing is an important part of any modern marketing effort.
Paid Search Advertising (PSA, PPC)
Our team of Google and Bing certified paid search advertising experts focus on creating cost-efficient, revenue driving campaigns by growing the revenue driving portions of the campaign while reducing waste. Over the years, we’ve managed hundreds of campaigns and millions of dollars of ad budget in this ever-important advertising channel.
- Auditing and Optimization of Existing Campaigns
- Development and Implementation of New Campaigns
- Education of In-House Teams on Paid Search Advertising Best Practices
Search Engine Optimization (SEO)
While other agencies present the tactics that optimize a website to make it “search engine friendly” as a form of dark magic, our founder and his team have made a name for themselves by treating SEO exactly as it should be – a collection of marketing and site development best practices that any website owner should practice because they operate a website in an age that search engines exist.
Our methods of auditing a website’s Content, Site Architecture, and Inbound Links and then educating in-house teams how they can make their current skill sets align with SEO best practices has become standard operating procedure for companies like The Smithsonian, Sony Pictures Television, CBS Local, and many more.
- Auditing and Optimization of Existing Sites
- Development and Implementation of SEO Strategies for New Sites
- Education of In-House Teams on Search Engine Optimization Best Practices