Sometimes, a “package deal” can be a very good thing. Other times, well, not so much.
Even though they paid a very high price for their “package deal” just over a year ago, the white-hot Los Angeles Dodgers are no doubt happy they made it. And when it comes to purchasing a new car, it’s often worth saying, “yes” to the “option package.”
On the inside, at least.
Why is that, you ask? Well…why don’t we just take a closer look at the following list of items involved in an “S.E.O. Special Offer Package” that was recently sent to us by an “Online Marketing Representative” for a “reputed and leading” India-based “S.E.O.” company whose name we’ll leave a mystery for now, shall we?
The aforementioned suite of “S.E.O.” services looked like this:
Monthly task and Responsibilities –
1. Directory submissions
2. Social Bookmarking Submissions
3. Article Submissions
4. Press Release Submissions
5. Blog Submissions
6. Unique article written
7. Unique words press releases
8. One Way back links with mix PR
9. Meta tags changes suggestions
10. Keyword research
11. Competitor Analysis
12. Heading tag changes
13. Alt tag changes
14. Interlinking wherever required
15. Keyword Density in site content
16. HTML Site Map
17. XML site map and Submission in webmaster tool
Now, the first eight items listed here will get you into some trouble with Google, which is certainly not a very SEO-friendly nor wise place to be or begin at. The remaining nine items? Well, those are all things that any site owner should already be doing anyway. Even though many admittedly do not.
As you can probably tell by now, here at Fang Digital Marketing, we do things a little bit differently than many of today’s SEO providers and digital marketing agencies. For starters, our SEO approach is a two-phase process that not only provides you with insights into just what is holding your site back from organic search greatness, but also emboldens and empowers you and your team with your very own SEO Skill Set.
We begin with an “Audit & Roadmap,” where we dig deep into your existing site (or a site currently in development, in some cases), and compare its Content, Site Architecture and Inbound Links – the three pillars of SEO – to the very Whitest of “White Hat” SEO best practices. This process will show you exactly why you may not be getting the traffic and sales from the organic search channel that you deserve. The ensuing “Roadmap” will reveal exactly what you need to attack first – a target that usually includes either accidental or intentional SEO spam, but can also be just your ordinary, everyday, garden variety setup goof-ups, mistakes and miscues.
We then follow those steps up with an in-house seminar detailing all the “ins and outs” of SEO to the key stakeholders and decision-makers within your organization. During this time, we teach your crew how to incorporate SEO into the very fiber of their daily tasks – thus ensuring that you won’t need us, or any other SEO company for that matter, to return again for this level of review.
This refined, smart and proven “one-two punch” of ours follows the old adage of, “Give a man a fish and you feed him for a day; show him how to catch fish and you feed him for a lifetime.”
At this point, you might be thinking to yourself, “Well, that’s all fine and dandy, but what about content development and link building?” Well, we feel the best people to get those very important jobs done aren’t a team of so-called and self-proclaimed “SEO experts” – and especially not a faceless team churning out discount SEO services somewhere overseas. No, the best content development team for your organization is, in fact, your organization.
The best link builders? They’re down the hall getting coverage for your company. You may know them as your PR department. We just make sure that they know how to do it right – and how to do it with SEO in mind.
The worst link builders? Well…just hope that you don’t end up finding out the hard way.