This past week, we saw a twitter post that went something like this:
However, there was no official announcement of anything that would have effected how TITLE tags are handled by Google.
Do you always react to a change in your website’s SEO with something like ‘Oh my gosh, there’s an update again!’? Many times, people approach me with a similar attitude. Though there’s nothing wrong with keeping yourself on top of the search engine developments, it may not always be wise to jump at every little alteration in the SEO of your website or blog.
While playing in the world of online marketing, it’s always a good idea to keep track of search algorithmic changes made by Google. Since Google updates its ranking algorithm more than 500 times every year, the search results of your site’s SEO may change (to a partial or considerable extent) from time to time.
There’s little doubt that every single algorithm update by Google targets a specific group or genre of websites or blogs. Webmasters notice either sudden uptick or downfall in their organic search rankings. As it happens again and again, it’s almost turned into a ‘phenomenon’ that makes people apprehensive of every Google algorithm update, whether it’s a minor or major one.
Long Term SEO vs Short Term SEO
You shouldn’t be surprised if I tell you there’s no such thing as short-term SEO. In fact, long term SEO is comprised of too many smaller campaigns or goals, otherwise referred to as short-term SEO.
For example, you may call link building short term SEO. However, link building is only a specific smaller campaign, and a crucial part of the long term SEO. The point that I’m trying to make is that reacting to the slightest changes in your site’s search rankings might trigger you to make some adjustments to your short-term SEO, which ultimately impacts your long-term SEO strategy.
Jumping or reacting to even a little change in your SEO can negatively impact your overall SEO strategy. People usually attribute an alteration in their SEO to an algorithm update, which has not yet been confirmed. Even worse, webmasters start modifying their search ranking strategies to overcome an impact that was noticed only a while ago.
Is that really wise?
All That Making a Right SEO Decision Takes is ‘Common Sense’
Yes, SEO is all bout common sense. It’s common sense because search engines value people. Google now understands relationships. You don’t need to be an SEO expert to make some good SEO decisions, considering the goals that you want to fulfill in the long term.
Whenever you notice a change in the SEO of your website, don’t jump. Just take a backseat, relax and chill. Give yourself some time to evaluate the situation with a more pragmatic approach, rather than jumping to instant conclusions. What if your SEO gets back to normal in a short span of time or the next Google algorithmic update? What if the last change in your SEO was an upshot of your own technical mistakes on the site? Use your common sense.
Don’t start yelling at the news of an algorithm update unless you’ve confirmed it yourself. If it’s an update by Google, you can visit their official blogs to confirm the news yourself or check out some of the most reputed sites in the SEO or internet marketing industry. If you take any step without confirming an update (or making sure that your SEO was affected due to the very change), you’ll will only burn your fingers in the process.
How do you make your SEO decisions? Please talk back in comments.
- How Will Google’s Algorithm Changes Affect Your SEO Campaign? (epiphanysolutions.co.uk)
- SEO Mistakes You Definitely Don’t Want To Make (ronmedlin.com)
- Not all SEO advice is good SEO advice… (marketing.yell.com)
- OMG, Google Hits Again – It’s ‘Page Layout Algorithm’ Now! (fangdigital.com)