Fang Digital To Help Steer PPC Tune-Up At SMX West 2013

13Feb, 2013

The complete agenda and panel speakers have been set for SMX West 2013.

And Fang Digital will proudly be represented. As CEO Jeff Ferguson plays a fun and featured role as part of the PPC and SEO star-studded conference’s closing PPC panel.

Programmed by the editors of Search Engine Land, SMX West 2013 is set to unfold from March 11-13, 2013, at the San Jose McEnery Convention Center.

Over the course of those three days, conference attendees can network, connect and participate in their choice of more than 50 sessions on PPC, SEO, social media marketing, local and mobile search, landing page conversions and more.

Whether you’re new to search or an experienced Internet marketer…whether you run your own business or agency or are employed at a Fortune 500 company…you’ll find sessions that are perfect for you and your business goals. And an array of industry experts ready to assist you in your journey.

Ferguson, who founded and serves as acting CEO of Fang Digital Marketing, will be one of four featured speakers in the PPC Tune-Up Clinic With The SMX Mechanics, which will cap the conference’s officially scheduled activities on March 13. Moderated by Find Me Faster President Matt Van Wagner, PPC Tune-Up Clinic With The SMX Mechanics is a hands-on clinic where participants can receive expert advice on their PPC ads, bidding tactics and anything else on their mind.

Loosely based on the wildly hilarious and popular NPR radio show Car Talk, the conference’s closing session will feature wit, wisdom and wisecracks from the likes of Ferguson; Certified Knowledge Founder Brad Geddes; Portent, Inc. Director of Search Marketing Elizabeth Marsten and Performics SVP of Marketing and Business Development Dana Todd. Because just like your favorite old car, PPC campaigns can use a tune-up every now and then to keep them running at optimal performance.

As a versatile veteran of both the online marketing and standup comedy circuits, Ferguson is excited to play a prominent role as one of the featured SMX Mechanics. With over 17 years of online marketing experience, Ferguson has led online marketing efforts for companies ranging from Hilton Hotels to Napster to Experian, and served as a consultant for everyone from eHarmony to Toyota and many, many more.

“Fang Digital Marketing has become a ‘go to’ company for PPC audits, so I’m really looking forward to applying a lot of that knowledge ‘live and in person’ for the SMX West crowd,” said Ferguson about his involvement in the PPC Tune-Up. “I’ve had the pleasure of working with Matt and Brad on other panels and am very excited to get a chance to appear with Elizabeth and Dana on stage this year.”

Recently honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts”, the endlessly energetic and naturally engaging Ferguson is no stranger to SMX, and has also served as a regular presenter and speaker at CES, Ad:tech, Online Marketing Summit and much more. He also serves as a board member of the Los Angeles chapter of the Search Engine Marketing Professional Organization (SEMPO).

You can check out the SMX West 2013 Full Conference Agenda, and save $100 when you register for the conference online now. You can also save when you send your whole team, via a group registration package.

You can also follow SMX on Twitter and Facebook as you count down the days to this impactful event.

In fact, the conference organizers are so confident you’ll leave SMX West 2013 ready to implement business- and game-changing SEO, PPC and social media marketing techniques and practices, they’re even offering a satisfaction guarantee.

We’re excited about taking part in this awesome event at this excellent conference…and we hope to see you there soon!

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