Fang Digital CEO To Speak At Conversion Conference West And eMetrics Summit

Jeff Ferguson remains a wanted man on the PPC frontier.

Ferguson, the founder and CEO of Fang Digital Marketing, was recently honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts”. And with that heroic recognition has come an increasingly super schedule of speaking engagements at PPC- and SEO-related conferences, summits and assorted celebrations.

Fresh off his heroic PPC roles at SMX Toronto 2013 and SMX West 2013, Ferguson is now preparing to head to San Francisco to take part in Conversion Conference West 2013 and the eMetrics Summit.

Conversion Conference West runs from April 15-17, and is held at the San Francisco Marriott Marquis. Conversion Conference West 2013 is “all about the conversion”, and offers everyone in the internet marketing industry – from media buyers to SEO and PPC experts to social media mavens and more – a wide array of tips, ideas, best practices and strategies to optimize and maximize the performance of your company and its website.

On Tuesday, April 16, Ferguson will deliver a speech and presentation entitled Slice & Dice Your PPC For Higher Conversions. Ferguson will address the wide range of targeting, networks, devices and other options available via Google’s AdWords and Bing Ads – and how to optimize conversion by “slicing and dicing” these varying features (rather than “piling them on top of each other”) into individual campaigns with matching ads and landing pages. You can register online to attend Conversion Conference West 2013 and catch Ferguson’s insightful presentation, and much more.

During his time in San Francisco, Ferguson will also play a prominent role in the eMetrics Summit. The Summit runs from April 14-18, also at the San Francisco Marriott Marquis, and is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving real business results through data analysis and technology adoption. Everyone from Chief Marketing Officers to IT Directors can benefit from attending the Summit, which offers several opportunities to better understand the power of today’s digital marketing tools and techniques, as well as learn new strategies and best practices from experts and peers.

On Wednesday, April 17, Ferguson will deliver a presentation and speech on Advanced PPC Bidding Techniques Using Big Data. Ferguson will share the game-changing, data-driven system he created at Local.com and has since applied to a variety of retail and ecommerce clients, including case studies that demonstrate the dramatic business results and improvements. You can register online to attend the eMetrics Summit and catch Ferguson’s presentation and much more.

Following both appearances, Ferguson will also provide information on two brand new eBooks relating to the topics of both his speeches.

Read our ongoing Fang Digital Marketing blog and follow Fang Digital on Twitter to learn more about the developments and engagements of Ferguson and everyone at Fang Digital. And feel free to share any comments and feedback with us.

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